I’ve spent the last 5 years pouring my soul into building two beloved brands with loyal, loving communities - Gypsea Sol and Desert Dreamer.

But before that, I spent 5 years with my feet on the ground in the marketing industry for health retreats and retirement giants, after getting a degree in marketing and management.

But before that, I was representing New Zealand in international business competitions in high school.

But before that, I was writing ad copy in school holiday programs at the wee age of 10 (the museum never did credit me for using my exact flyer design lol).

And only now can I see that all paths were leading me right here. To the place I believe I’m meant to be.

Your Brand & Belief Coach.

To share decades obsessed with the branding world with you. To share a lifetime of mistakes and authenticity and belief-shaping. To share the slow road, the long road, the messy road of what it really takes to build a legacy brand. Because nothing happened easily or overnight for me, but I learnt invaluable lessons through every setback and every success.

Admittedly I’m not a genius, and obviously I’m no ChatGPT. I’m a human just like you, who’s put in the work to get where she is, and is ready to pass everything onto you so you can real results too.